ux-ui designer freelance
Beatrising is a digital music distributor that connects record labels and artists with major streaming platforms like Spotify and Apple Music. The platform serves over 10,000 record labels and specializes in high-definition electronic music distribution.
UX/UI Design
Digital platform
Jan - June 2023
The original Beatrising platform lacked intuitive navigation and clear information architecture, making it challenging for users to manage music distribution effectively.
Goals:
✅ Enhance navigation & content structure for ease of use
✅ Improve aesthetics & brand consistency
✅ Optimize user flows for better operational efficiency
To identify best practices, I analyzed 15 competitor websites, evaluating:
● Information Architecture – Is the structure intuitive?
● Ease of Navigation – Can users find what they need quickly?
● Clarity of Information – Are services & processes well explained?
● Aesthetic & Minimal Design – Does the UI enhance usability?
● Graphic Consistency – Is branding consistent across all pages?
I developed a refined, cohesive visual identity, ensuring:
● Consistent branding across all touchpoints
● A modern, minimalistic aesthetic aligned with industry trends
● A clear, intuitive visual hierarchy for better usability
We mapped out new user flows, covering both public site navigation (for record labels & artists) and operational flows (for seamless music distribution management)
Key UX Improvements:
● Simplified navigation & content structure
● Enhanced mobile & desktop usability
● Optimized onboarding & workflow clarity
To highlight Beatrising’s new design & functionalities, I created a dynamic promotional video using:
● After Effects & Premiere Pro for engaging visuals
● Music-driven motion design to align with Beatrising’s identity
● A compelling storytelling approach to boost brand awareness
I designed a series of onboarding videos to help both new and existing users navigate the platform effortlessly. These videos provide step-by-step guidance on essential tasks, including:
● Uploading new tracks
● Managing contracts and payments
● Navigating key features for efficient music distribution
Below is an example of the general onboarding video, introducing users to the platform’s core functionalities.
This redesign transformed Beatrising’s user experience, making it more intuitive, engaging, and aligned with industry standards. Future improvements could include:
✅ Further optimizing the onboarding experience
✅ Developing A/B tests to validate UI/UX decisions
✅ Implementing additional mobile-responsive optimizations
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